Content Strategist

Job description


We are the leading one-stop-shop for branded payments, making online recharge possible for anyone, anywhere at any time — whether you or someone you love needs credit for calling, gaming, entertainment or money. This is your chance to join an ambitious scaleup in a state of rapid growth; we’ll push you to develop yourself and help you create a real impact in your role. Put simply: we could write history together.

We won’t bore you with a corporate spiel about how we might be taking on the world of branded payments (spoiler: we are). Instead, we’ll let the numbers speak for themselves: +$70 million in funding (and counting!), +13000 products, +$500M sales, 3M customers, a presence in +160 countries, 6 consumer brands, a team of 150+ employees and 42+ nationalities, and 1 person missing — you.

We’re on the hunt for the hungriest and most passionate talent out there. If at any point your brain screams “I want in!” while you’re reading this, then consider this the sign you’ve been looking for: we want you too.

The role💡

We’re looking for a talented & Ambitious Content strategist to join our Performance team reporting to our Online marketing Director Paul Proisy.

We need your support and talent to shape the future of a rapidly growing, global high-traffic B2C e-commerce platform and execute the online search strategies. Next to, we also run content for customers of our local heroes brands like, and

Job requirements

What will I do?🤔

As our Content Strategist, you will be part of our SEO team, reporting to our SEO Lead. You would take ownership of our Blogs and customer facing content. You will develop true expertise of our products and industry, so that you can design an attractive content program for our prospects and customers across various platforms.

In collaboration with our Brand and Content team you would build our English brand voice, so that you can contribute yourself to lead our program with your own writing.

You would define our Content strategy so that we can make the most SEO impact, build the Content environment we need, manage the process of transcreation of our platform into multiple languages, lead other content writers in native languages, and support our product, UX & marketing teams with localisation.

As our Content Strategist, you will:

  • Take ownership of building our enhanced SEO environment, from new pages capabilities to review the full Blog strategy in collaboration with the Brand & Content team

  • Create a content strategy and plan for each of our product categories

  • Build the measurement plan together with the SEO team

  • Develop the Content strategy according to funnel intent, in collaboration with the Brand & Content team. Map it out with the current and future SEO environment

  • Conceptualise and develop creative conversion driving source copy in English across different touchpoints of our Content environment

  • Create guidelines for content writing for all content contributors

  • Present and articulate your writing rationale to stakeholders

  • Support the UX copywriter with the capacity of core copy creation

  • Support with/deliver the organisation with key content projects

  • Collaborate closely with our Senior Brand Designer, Campaign Manager, CLM team, UX Copywriters, Product Marketeers, SEO team and beyond to create and refine world-class copy in an iterative and flexible process

  • Give and receive feedback to peers through design critiques

  • Progressively develop SEO technical understanding and skills for better discussions with the SEO team

  • Implement relevant tools that help scaling content creation/checking and optimising content quality

What You Have💪🏻

  • Must have 5/6+ years prior experience in a copywriting or branding role, agency or in-house

  • Native written command of the Modern Standard English language

  • Full understanding and strong experience in creating SEO optimised English copy

  • High organizational and prioritization skills

  • Strong project management skills

  • Skilled in creating high-quality UX & marketing content. Along with a clear eye for detail

  • Must be resourceful and take initiative even when given minimal direction

  • A portfolio of creative writing demonstrating; your attention to detail, writing skills for both Marketing and UX and your editorial eye

  • Experience in tech/scale-up environment

What We Offer🥳

  • 30 days of holiday, a great pension scheme, and one of the best relocation packages in Amsterdam

  • Flexible working hours and an office overlooking the Amstel

  • Macbook Pro (13”or 15”)

  • Budget for noise-cancelling headphones, travel to and from the office, working-from-home and self-learning

  • Free healthy breakfast, lunch and snacks by our in-house chef

  • Free Dutch classes to help out with daily life in the Netherlands

  • Regular parties, pub quizzes, bingo sessions, celebrations and other events

The Process⚙️

1. Apply: Want in? Let us know! Apply for a role and help us get to know your best self.

2. Phone interview: One of our recruiters will get in touch to help you both understand if Recharge is the right next move for you.

3. First interview: You’ll meet with your future line manager (either in person or online) to talk about you, our culture, and whether you're a fit for the job.

4. Assignment & Second interview: Some roles involve a case study. 

Great! It’s your chance to shine and show us you have what it takes. You’ll present your case study to the Hiring Manager and someone from the team

5. Third Interview: You’ll meet with a key member of the management team

6. Offer: You did it! There are only a few tickets available, and this one has your name on it. Welcome to the team.

Find out more about our company culture, values and big wins at, our Instagram Page on Lifeatrecharge or meet some of our team in the video below.

Proactive acquisition from 3rd parties is not appreciated